In today’s world where sustainable products started a brand-new fashion trend, Versace also opened a new eco-friendly store in Bal Harbour adhering to the foregoing concept. Designed by Gwenael Nicolas, this eco-friendly store intends to reduce the damage to the environment fairly good, thanks to weather condition sensors and led lights, consuming less energy. This store, which was built by making use of recyclable materials, obtained Leed Gold certificate from American Green Buildings Council.
H&M offered its new eco-friendly bags to the world of fashion. Created upon joint study of Gamze Cizreli, Merve Özkaynak, Naz Akyol and Tanem Dirvana, these bags attracted attention because they were only made of waste fabric and recycled materials. H&M Fairbag capsule collection bags are available only in selected stores, the income of which will be granted to TEMA Foundation. Moreover, these new bags passed into history as the first local sustainable bag collection, designed and produced in Turkey.
Reflecting the details in the nature in its designs, this brand, established by İpek Kocatepe in 2005, continues to provide support for an eco-friendly and sustainable fashion. Offering hand-made bags in different sizes and styles, the brand also gives place to different cultures in their collections, working together with the female committees in Brazil, Philippines, Morocco and Turkey One hundred percent hand made, bags are rather remarkable thanks to its fine workmanship including many more natural pieces such natural palm, banana tree and pineapple leaves, as well as manty other natural piece such as oyster shell and pearl.
H & M offers Velvet and recycled cashmere made from recycled polyester with the Conscious Exclusive Winter Collection. H & M Conscious Exclusive Autumn-Winter'18 combines the story of life and lost historical artifacts with the latest sustainable fabric inventions. Made from recycled cashmere and recycled polyester, Velvet makes its first debut with a collection of dramatic but romantic silhouettes and a modern line. Accessories include sculptured earrings made of recycled plastic, black stocking boots made of recycled polyester, recycled polyester and banded stilettos made of Tencel, and it includes a long-printed big scarf with Tencel content and a black top vest with a hood and a recycled velvet embroidery. It includes a long-printed big scarf with Tencel content and a black top vest with a hood and a recycled velvet embroidery.
Vans made its new business connection with Van Gogh Museum and thus carried out the immortal arts to the shoes. Some part of income where is gained from the project, will be donated for protect the art heritage of the Vincent Van Gogh by the museum. Beside these, the collections will be protected and transfer to the future generations. Each piece in the collection was inspired by Van Gogh's four famous artifacts; Skull, Sunflowers, Almond Blossom and Van Gogh's self-portrait….. The collection will not only be limited with shoes; we will see the famous works of the artist on T-shirts, shirts, bags, jackets, sweatshirts and hats. Some of the revenues from sales will be spent on conservation of works.
Australian artist and fashion designer Marina DeBris has created an interesting project to draw attention to the environmental pollution which the oceans come to the threshold of death. She has created a very positive campaign that will raise awareness of both the rather interesting clothes and society with designs prepared from litters which come from the ocean. Plastics, fishing nets, industrial products, personal care materials and even the crime scenes used by the police are removed from the sea and used in the design materials...
Fashion is the second most-polluting sector in the world. The most important reasons of this are polyester and cotton production. This situation is not sustainable in any way because the resources of our world will not be sufficient for our future. Both the brands and consumer need to work together in order to change the current order. Imnotbasic, which sets out with this objective, takes the road to reappraise the existing resources. The brand reappraises already produced polyester or cotton rather than producing these from scratch. They will generate a special type of fabric by combining recycled polyester and waste cotton obtained during cotton production. The brand expects to be preferred by the consumers in order to start production.
Sensibility regarding recycling is the leading subject of many brands’ environmentalist policies. Creative team of COS, which is one of the aforementioned brands, shows innovative and inspiring approaches for each and every design. One of these approaches, which is a project named “The Repurposed Cotton Project” and which aims at reusing cotton for another purpose, sets out with this question: What if we recycle our excess fabrics and use them in our new designs? Cos saved one and a half tons of 100% cotton from the cut fabrics for a whole year with the cooperation carried out with her supplier in Turkey. This cotton was shredded into thin strips, compressed, knitted, woven, dyed and transformed into a new form. In the end, a 100% cotton sweatshirt was obtained.
Google launched a new application called Style Match under the project of Google Lens. By means of this application, you will be able to find the clothes that you liked and that you would like to be informed of quite easily. With Style Match application, you may immediately purchase the exact pieces of the combination or their counterparts by holding your camera against the combination you like. Style Match, which transforms your camera into a fashion lens with image recognition technology, also applies to home decoration. If the chairs of the restaurant you went would suit to your house very much but you don’t know where to find such chairs, Style Match gives you the answer instantly.
Lacoste is changing its iconic crocodile logo which is placed on polo shirts with animals getting extinct and it is raising awareness for this subject. Crocodile which is used for the brand for 85 years and which has become a symbol is leaving its place to 10 animal friends getting extinct, which included Mexican dolphin (Vaquita), Burma turtle, Northern sportive lemur, Java rhino, Kakapo parrot, Cao-vit gibbon, California condor, Saola, Sumatran tiger, and Anegada iguana, in a collection for which limited production will be made. Animal logos are prepared in the design studio of Lacoste with the same engraving that is used for crocodile logo. There are only 1775 pieces of white polo shirts which are produced with limited numbers and this corresponds to the number of animals getting extinct. For example, t-shirts on which Anegada iguana is used are produced in 450 pieces and those on which Vaquita dolphin is used are produced as 30 pieces. These numbers show the number of those animals that are left on earth.
Vetements, which is one of the most popular brands in recent times, is raising its voice for the topic of ‘surplus production of clothing’ being one of the most important problems in the fashion world. Guram Gvasalia, who is one of the founders of brand, is thinking that Vetements team considered the concept of ‘sustainability’ differently than the other brands. While many brands prefer to collect the previously worn dresses, Vetements is realizing production planning according to demand forecasts. According to Gvasalia if a product gets discount, it means that product has been produced in excess.
H&M Conscious Exclusive, is adding new things for sustainable fashion innovation each and every day. The brand which created accessories from old candles and which produced dresses from fishing nets and nylon wastes, is showing respect for Art and Craft movement in Sweden, in its 2018 Exclusive collection. Conscious Exclusive collection of this year, which is the seventh collection of the series and which includes superior quality products, adds ECONYL and recyclable silver among its sustainable materials. H&M Creative Consultant Ann-Sofie Johansson states: “Innovation relating with sustainable materials is continuing to create surprise. Recycled silver is a product which has minimal impact on environment and which is produced from scrap metal. And ECONYL® is being composed of %100 reproduced nylon fibers as being made of nylon wastes that can enable for the oceans to be cleaned. The way the materials are used in our Conscious Exclusive collection shows how marvelous results could be obtained by bringing last technologies together with the old techniques”.